Hamilton Wayzgoose ‘23
Conference Event Branding

Inspired by Hamilton Wayzgoose Museum's 2020 goose designs, I thoughtfully recreated the goose while incorporating distinctive elements such as the wings to give more character. A bold swash font adds an elegant touch, which pairs nicely with Hamilton's own fonts, Unit Gothic and Aetna, throughout the design. I integrated the museum's 2020 event number into the brand identity and utilizing warm colors such as red and yellow to evoke enthusiasm, sophistication and energy.